Video of My WordCamp 2016 “Immutable Law of #REALationships” Presentation (video with slides)


For those of you asking for video of my “9 Immutable Laws of Social Media Marketing” and “The Immutable Law of Social Media #REALationships” presentations this is for you (and of anyone actually)

This was the Social Media #REALationships” presentation by me (Jim Gilbert, of Gilbert Direct Marketing) at WordCamp Miami 2016 last month.  Here is a link to the presentation deck as well

As always, if you have any questions, or you would like a FREE social media evaluation for your business, please contact me at jim@gilbertdirectmarketing.com

IMG_0316

Shocking to see my name in print… why?


I spent the first part of my career in the newspaper and magazine publishing industry.  But now I hardly ever pick up a print publication.

I do receive the print edition of The South Florida Business Journal, and time allowing I will thumb through the pages.

This week I opened up the SFBJ and was shocked to see my smiling face in print.

Its not that I didn’t know the the event I was doing for the Journal wasn’t going to be advertised.  Its just that these days I am so digitally oriented I actually forgot print was even an option for advertising an event…. especially a digital event about social media marketing.

It gave me pause.  Something to think about at the very least and will provide my thoughts here in another column.

That said, I will be presenting for SFBJ for the first time at their “Social Media Crash Course” along with fellow presenters D. B. Weinke and Alex de Carvalho.  I have heard Alex and D.B. speak multiple times (I had them as speakers for the FDMA), so this will be a very powerful event as the Crash name implies.  See you there (March 10th in Fort Lauderdale.  Click here for more info.

This slideshow requires JavaScript.

Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing

Jim Gilbert’s Next Speaking Gig: WordCamp Miami 2016


It gives us great pleasure to announce that our CEO, Jim Gilbert will be speaking for the 3rd time at WordCamp Miami.  Look for Jim’s updated presentation, “The Immutable Law of Social Media  #REALationships” to again provide an overabundance of social media engagement tips and ideas that all companies can take away immediately.

About WordCamp Miami:

WordCamp Miami has been an annual event in South Florida for the past 8 years. It’s grown from a 150 person event from it’s first year to over 770 attendees in 2015. The scope of the event has also grown in that time to not only include talks specifically on WordPress but also blogging, content creation, SEO, designing, marketing, and developer related topics. It’s been on of the longest running non-profit tech conferences in South Florida.

The 8th annual WordCamp Miami is happening next month – February 19-21 – at Florida International University. It has a full schedule lined up for everyone from those wanting to learn WordPress for the first time to those who are already skilled at developing with it. Here are some of the highlights:

– If you’ve never used WordPress and want to learn, a full-day workshop is available on Friday February 19th. The class is limited to 100 individuals so that the instructors can take you step by step from learning hosting basics to being able to customize a basic WordPress site of your own.
– If you are a freelancer (whether you use WordPress or not) there’s a full-day freelancer’s workshop on Friday February 19th.
– Saturday and Sunday (February 20th and 21st) are full of talks ranging from how to improve your website’s SEO, security, and how to build an commerce site with WordPress. Sunday has a full track dedicated to business owners and agencies, along with a brand new “Learn JavaScript deeply” for developers.
– The conference is especially family-friendly this year with a Kid’s Workshop Sunday morning (where parents and kids ages 8-13 can learn to create their first blog), an arts/crafts/STEM class in the afternoon, and then a kid’s panel to end the day (in which the invite is still open if you want to nominate your child who blogs to come and speak). Kids are welcome to attend both days on the weekend, and are free to attend.

Outside of the knowledge provided by over 70 speakers from across South Florida and the rest of the world, WordCamp Miami has many knowledge sponsors on hand if you want to talk to anyone face to face about website hosting and security. There is a “Happiness Bar” staffed over the weekend by knowledgable WordPress users if you have a question about your WordPress site or need advice about your next website.

What’s probably the most interesting about the event is the ticket prices. Because this is a non-profit event, ticket prices are a low $35 for the weekend (plus money if you want to attend a workshop on Friday). Discounts for students and teachers available. The event usually sells out so you might want to pick up your tickets as soon as possible. Weekend tickets include food, swag, t-shirts, and access to the after-party:

2016.miami.wordcamp.org/tickets

Jim Gilbert Interview on the importance of targeting your market correctly in marketing and other topics…


Here is an interview with our President Jim Gilbert from a local internet TV station BRITV

In the interview Jim stresses the importance of doing your research before endeavoring on any new marketing campaign.  He talks about the 40/40/20 direct and digital marketing rule and how to create persona’s from your customers that allow you to find new customer “clones” that will purchase just like your present customers do.

Interviewing Jim is Jonathan “JDOGG” Lederman.

Note: Not the best interview Jim has ever done, but not the worst either.  Enjoy for some good marketing, direct marketing and digital marketing takeaways.  Also mentioned is Jim’s affiliation (he is current president) with the Florida Direct Marketing Association

Jim Gilbert On The Cover of Retail Online Integration Magazine (again)


This month, February 2015, I made the cover of Retails Online Integration Magazine again.  This time with an extension of my “9 Immutable Laws of Social Media Marketing” series entitled, “The Law of REALationships

Jim Gilbert Article "The Law of REALationships" on the cover of Retail Online Integration Magazine, February 2015

Jim Gilbert Article “The Law of REALationships” on the cover of Retail Online Integration Magazine, February 2015

Audience Video: Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing at Social Media Day Miami #SMDAYMIA #SMDAY


Our good friend Cynthia from Virtual Newsmakers shot this audience video of Jim Gilbert presenting a rather spirited version of his 9 Immutable Laws of Social Media Marketing at Social Media Day Miami June 29th 2014.

Jim can present the 9 Immutable Laws to your group or business, just use the handy link below to reach out.

See Jim Gilbert Present “The 9 Immutable Laws of Social Media Marketing as Mashable’s Social Media Day Miami #‎SMDAYMIA‬ Tomorrow


Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing at #DMA13 in Chicago

Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing at #DMA13 in Chicago

I am speaking tomorrow in Miami at Social Media Day! 3:30. Se you there:http://lnkd.in/bXriF69 If you missed the chance to see the 9 Immutable Laws of Social Media Marketing when I presented to The Florida Direct Marketing Association, here is your chance :). See you there… ‪#‎SMDAYMIA‬

Want Gilbert Direct Marketing to Present The 9 Immutable Laws of Social Media Marketing to your organization or Business?  Use the form below to contact us…

Recap: Jim Presenting The 9 Immutable Laws of Social Media Marketing for the Florida Direct Marketing Association


Here is a short pictorial of Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing for the Florida Direct Marketing Association on April 17th 2014.

Want Gilbert Direct to present The 9 Immutable Laws to your group or organization?  Email Jim Gilbert, CEO at jim@gilbertdirectmarketing.com, or use the contact form below…

Win at Social: Wrap Yourself Around An Issue and become a Social Media Marketing Thought Leader


Wrap yourself around an issue and become a social media marketing guru.

You don’t have to be a great writer to get social media attention. Just “own” another issue and you can make some hay for yourself. Its simple to do:

Step 1: Find an issue or topic you believe in, or are well versed in, and have an opinion you would like to share about the topic.

Step 2: Seek out articles about that topic.  Find them on Facebook, Linkedin, Google+, etc.  Twitter is the perfect channel for this!

Step 3: Share the article, with your comments.  Simple right?

More: There are two ways to share on your topic, “for” or “against”.  Sometimes disagreeing with the article can get you even more notoriety.  I don’t shy away from being controversial.  For example, when the U.S. Post Office starts in with their annual postage rates increases, my rants railing against the stupidity of the USPS get lots of attention.  As a marketing consultant who goes against the grain and uses direct mail often for clients (Note: Direct mail is NOT dead!  Its still as viable as ever if practiced correctly), being known as champion of direct mail marketers against the post office, shows people a lot about how I could help them if hired for a direct mail campaign.

Give it a try and let me know how you did.  Post a comment below.

Want a free marketing evaluation?  Gilbert Direct Marketing’s chief expertise is finding you new marketing revenue streams you can take to the bank.  Don’t leave revenue unrealized.  Let GDM help you take that revenue off the table!