Here is an interview with our President Jim Gilbert from a local internet TV station BRITV
In the interview Jim stresses the importance of doing your research before endeavoring on any new marketing campaign. He talks about the 40/40/20 direct and digital marketing rule and how to create persona’s from your customers that allow you to find new customer “clones” that will purchase just like your present customers do.
Interviewing Jim is Jonathan “JDOGG” Lederman.
Note: Not the best interview Jim has ever done, but not the worst either. Enjoy for some good marketing, direct marketing and digital marketing takeaways. Also mentioned is Jim’s affiliation (he is current president) with the Florida Direct Marketing Association