For those of you naysayers who believe that social media is a fad, a toy, or something that cannot drive business robustness, engagement and ROI, I have one word for you…
As of yesterday unfriend is the word of the year for 2009. What’s my take? Social media is changing our lives, the way we communicate (social media took over the top spot from email communications by the way), and the way we shop (customers now find us via social channels).
So what are your thoughts? Discuss…
Note from Jim. Here is a grim look at the realities of employment in the direct marketing industry – From a survey done by Bernhart Associates. In a nutshell, what this survey doesn’t state is simple…. If you are employed in this economy, do everything you can to stay employed. Work harder, longer, smarter, get “win’s” on the board and in general make your self indispensable!
Furthermore, do everything you can to build your network of contacts in case you should find yourself unemployed. Remember, building your personal rolodex is just as important as being exceptional at your job!
Bernhart Survey Reveals New Data On Direct Marketing Unemployment
If you’re a recently unemployed direct marketer, you’ll be interested in a new study that shows for the first time how long other jobless DM’ers have been looking for work and how direct marketing compares with the latest national figures on unemployment.
The innovative survey was conducted by Jerry Bernhart of Bernhart Associates Executive Search, LLC, a leading direct marketing executive recruiter who also issues widely followed quarterly employment updates.
“We wanted to get a sense for how long unemployed direct marketers have been looking for a job, and we also wanted to break that down by levels of compensation to determine how various salary levels compare,” said Bernhart. “Finally, we wanted to compare unemployment duration in direct marketing with the overall U.S. economy.” Continue reading
I can’t wait to hear your comments on these facts about social media.
Do you want to include social media marketing in your business? We can help. We set up and even manage, blogs, message boards, Facebook pages and groups, twitter, video and more. We can write and post custom content for you as well. Contact us for more info.
Are you social, but looking for more ROI via traditional direct marketing? Contact us for more info.
Note from Jim: Originally published in All About ROI Magazine (formerly Catalog Success) Filling my virtual shoes this week while I’m on vacation is Jerry Bernhart, president of Bernhart Associates Executive Search, and author of the Direct Marketing Employment Outlook Survey.
For those of you actively looking for employment, let me offer a few things you can do to help you get that extra edge. This may not all be new to you, but these key points are worth repeating.
1. Make sure your resume screams, “I can add value!” I still see way too many resumes that are long on titles and descriptions, but short on specific accomplishments and achievements. That always amazes me. Metrics are an integral part of the direct marketing process, yet many marketers’ resumes often neglect to include what really matters most — quantifiable results. If you don’t brag on your resume, no one else is going to do it for you.
Be very specific, quantify where possible and use some choice action verbs to describe what you achieved. Companies have already taken steps to slash costs, so think more about what you’ve done to contribute to revenue growth, such as acquiring and keeping new customers; new products; new market segments; how you’ve helped improve recency, frequency and monetary value; and so on. Don’t forget to make your resume keyword-friendly. Use terms that are specific to your job or career objectives, and use them often. Continue reading
3 weeks, 540 members strong. Join us: http://www.linkedin.com/e/vgh/2080726/ We have members from all area’s of direct marketing ready to share their expertise with you. We also have international members.
Want to know more about search, blogs, direct mail, telemarketing, lists, social media, and all direct marketing disciplines, then join us.
If you are an expert in direct marketing, please join us too. And our members are using this group as a great networking tool!
Thanks, we look forward to seeing you there. http://www.linkedin.com/e/vgh/2080726/
Are you going to be the 400th member of the Linkedin direct marketing question & answer group? (just 2 weeks old and growing fast) http://www.linkedin.com/e/vgh/2080726/
We had over 90 attendees at the FDMA annual summit. Here is a sample of what we saw, Jeff Yaniga’s powerpoint presentation on Using Twitter For Business. Great stuff! Enjoy and have a great weekend.
Here is Karen Talavera’s presentation on Beyond Integration: Welcome to Marketing Fusion.
Here is Peter Leshaw’s Presentation on Understanding social media, social networking and social marketing
Wednesday, May 06, 2009
100% Networking. Join us for a FULL breakfast buffet and a chance to make new friends and business partners.
Seating is limited.
Location: Westin Hotel Fort Lauderdale
Time: 9:00 am – 10:15am
Members $22, Non-Members $28
Register early to avoid additional $10 walk-up fee registration.
Register at www.fdma.org
FDMA Catalog Marketing Summit From The Basics to Beyond!
Host: Florida Direct Marketing Association
Date: Thursday, April 16, 2009
Time: 11:30am – 2:30pm
Location: Westin, Fort Lauderdale
Street: 400 Corporate Drive (I-95 and Cypress Creek Road
City/Town: Fort Lauderdale, FL
Description: Catalog Marketing: From the Basics and Beyond.
What does it take to manage a multi-channel catalog and thrive in this economy? Come join us on April 16 as our frank 5 person panel of experts teaches you from the inside out. Each expert has been hand chosen due to their expertise in specific area’s of catalog management. After each panelist makes their presentation, you will be able to get hands on and ask questions. Topics include:
• Knowing your customers! – Metrics, business intelligence, LTV, and repeat behavior.
• Printing – Optimizing size, page configuration, postal discounts, co-mailing.
• Creative- designing catalogs to sell. A case study in redesign.
• Operations – Insource, outsource, case studies call call center and fulfillment.
• Lists – a broker’s inside info that will help you challenge and get more from your broker.
Fatemeh Khatibloo, VP of Strategic Services Binger Catalog Marketing, Inc.
Kathy Duggan-Josephs, VP, Multichannel Marketing, RMI Direct
Tim Holody, COO, Seta Corporation (Palm Beach Jewelry Catalog)
Scott M. Kaczmarek, Sales Manager, Quad/Graphics, Inc.
Fred Neil, President, Spectrum Management Associates, Inc.
Moderator: Jim Gilbert, President, Gilbert Direct Marketing, Inc.
11:30 a.m. – 12:00 pm Registration Check-in and Networking
12:00 pm – 1:30 pm Program and Lunch
1:30 pm – 2:15 pm Expanded Bonus Speaker Tracks
Register early to avoid additional $10 walk-up fee.
Interested in attending our Board meeting at 10:00am and learning more about getting further involved with the FDMA, please let us know at 786-357-3275.
Thursday, April 16, 2009 11:30 AM – 2:15 PM
Westin Hotel Fort Lauderdale
400 Corporate Drive
(I-95 and Cypress Creek exit)
Fort Lauderdale, FL 33334