News: Linkedin adds “tagging” feature to long form blog posts


LinkedinLinkedin adds tagging to long form blog posts has finally added the ability to use tagging on Long form (Pulse) blog posts on their platform. This is great news for people posting and for people searching for specific items.

For more details on this new linkedin feature see this post I wrote on the subject.

Blogging primer part 2 – Jim gives up his power blogging secrets!


In part 1 of this series, I discussed the many ways to add value to your blog and cement your brand to your readers — essentially your customers and prospects. In part 2, I get a bit personal, offering some tips I’ve used to build my personal direct marketing blog and others.

As a direct marketing consultant, blogging has been a powerful tool for me as part of my overall networking strategy. While I do plenty of in-person networking, I much prefer the newfangled way of using my blog and social media to drive lead generation and ultimately customers my way.

So here, follow these steps. And shhh, don’t tell anybody about this, OK? Continue reading

Blogging Primer – WHAT to blog for success


When used correctly, blogs can be an excellent tool for engaging prospects and customers — especially in today’s environment, when the companies we deal with are more machine than human. We call in and get interactive voice response rather than a live person. We read FAQs instead of speaking to customer service reps. It’s an isolated feeling.

So when I create a blog for a client, I do the following three things: Continue reading