This is a few weeks old, but it still makes me angry.
The goal of marketers, and direct marketers in general is to use data to provide relevant offers to the right people at the right time. Data and databases are the tools us marketers use to ensure relevance!
Marketers have taken a big hit as the media picks up on big data and list/data brokers as the culprits in selling our information. Totally inflammatory in my opinion. And totally deflecting the subject from governmental use of data. Check out this piece from CBS 60 Minutes on “Data Brokers selling your personal information”.