7 Must-Follow Tips from Apple’s Customer Care Playbook


So I’m sitting on a hard wooden seat in my local Apple store waiting patiently. It had been a half-hour since I was politely shown to a waiting area while the large crowd buzzed around me. Twice an Apple rep came over to apologize for my wait. Her apology felt sincere, like she actually cared that I was waiting and inconvenienced. Another point scored for Apple — sincerity.

Which is when it hit me. In any other store, I’d be cursing under my breath, impatient as heck, demanding to be served.

So why was I being patient? What I came up with is this… (click here to read more on the Retail Online Integration Magazine site)

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