The November issue of All About ROI (formerly Catalog Success) Magazine is on the newsstands (if they even exist anymore). This months cover story is 50 Best Tips of 2009 to drive direct marketing ROI.
Two of the tips, #4 and #15 are from me. Irregardless of that fact, the other 48 tips for direct and multichannel marketers cover everything from channel integration to search to social media and are right on the money.
Add this to your must read list!