I am always banging home the point that social media and web 2.0, especially video that goes viral can drive the success or failure of a product or service. Here is a perfect little example of a video that is currently making the social media rounds that takes aim at the AT&T Apple Partnership with the iPhone; directly lobbying to get away from the exclusive arrangement.
My 2 cents: I love my iPhone, and I hate AT&T. I got my iPhone 2 months ago. Compared to Verizon, I get about 2-3 dropped calls a day, whereas I got 2-3 dropped calls every 6 months with Verizon. With AT&T, I get “no service” all the time, while I barely had that problem with Verizon. Here is a video that needs to continue to go viral until Apple gets the point and drops their exclusivity with AT&T. Thanks again to Jeff Yaniga from My Compass Direct for the video. (note: video contains profanity)