Update on the US Post Office Summer Direct Mail Sale


Recently the USPS was onsidering a postal sale to stimulate more mail traffic.  It looks like we in the direct marketing industry are gettting closer to seeing this sale become a reality.  The BOG (USPS Board of Governors) has approved this event and now it needs to go before the PRC (postal rate commission) for final approval.  I applaud the Post Office for beginning to think like businesspeople and marketers and taking the initiative.  

Here is the latest info – http://www.the-dma.org/postal/

Your help is needed to make the summer sale a reality!  See the below letters to use in order to make this sale go into effect.

Letter for participating mailers
The Honorable Dan Blair
Chairman
Postal Regulatory Commission
901 New York Avenue, NW, Suite 200
Washington, DC 20268-0001

Re:   Docket No. R2009-3
        
Dear Chairman Blair,

I am writing to express my personal support and that of (NAME OF COMPANY) for the Postal Service’s proposed Summer Sale Program, Docket R2009-3.   I urge the Postal Regulatory Commission to move expeditiously in endorsing the program as presented by the Postal Service.
 
The impact of the economic downturn on the Service’s current financial situation, which has been well documented at Congressional hearings and in the press, is a reflection of conditions throughout the mailing community.  The Summer Sale proposed by the Postal Service provides a thoughtful and unique opportunity without an infusion of tax dollars to stimulate this important segment of our nation’s economy.  
 
Our company plans to avail itself of this opportunity.  We are currently in the process of determining the amount of additional volume we will be sending through the Postal Service and are in discussions with our suppliers and service providers regarding our plans as we prepare to order supplies and products to increase our mail volume.  We do not have the luxury to wait if we want to take advantage of even part of the summer sale.
 
[NAME OF COMPANY] enthusiastically endorses the Summer Sale Program as proposed and urges the Commission to endorse the Summer Sale as submitted since many mailers have begun ordering supplies and product to take advantage of it.  Please include this letter in the public record for Docket No. R2009-3.

Sincerely,

XX

Letter for vendors
The Honorable Dan Blair
Chairman
Postal Regulatory Commission
901 New York Avenue, NW, Suite 200
Washington, DC 20268-0001

Re:   Docket No. R2009-3
        
Dear Chairman Blair,

I am writing to express my personal support and that of (NAME OF COMPANY) for the Postal Service’s proposed Summer Sale Program, Docket R2009-3.   I urge the Postal Regulatory Commission to move expeditiously in endorsing the program as presented by the Postal Service.
 
The impact of the economic downturn on the Service’s current financial situation, which has been well documented at Congressional hearings and in the press, is a reflection of conditions throughout the mailing community.  The Summer Sale proposed by the Postal Service provides a thoughtful and unique opportunity without an infusion of tax dollars to stimulate this important segment of our nation’s economy.

Although our company is not a mailer, we assist mailers creating mail to be entered in the mail stream and, thus, anticipate a rebound in our business from our mailer partners who can take advantage of the summer sale.  We also believe that the Commission’s expeditious endorsement of the Summer Sale will lay a foundation for similar opportunities next year and beyond in which we expect many more mailers to be in a better position to participate.

[NAME OF COMPANY] enthusiastically endorses the Summer Sale Program as proposed and urges the Commission to endorse the Summer Sale as submitted since many mailers have begun ordering supplies and product to take advantage of it.  Please include this letter in the public record for Docket No. R2009-3.

Sincerely 

XX

Letter for nonparticipating mailers:
The Honorable Dan Blair
Chairman
Postal Regulatory Commission
901 New York Avenue, NW, Suite 200
Washington, DC 20268-0001

Re:   Docket No. R2009-3
        
Dear Chairman Blair,

I am writing to express my personal support and that of (NAME OF COMPANY) for the Postal Service’s proposed Summer Sale Program, Docket R2009-3.   I urge the Postal Regulatory Commission to move expeditiously in endorsing the program as presented by the Postal Service.
 
The impact of the economic downturn on the Service’s current financial situation, which has been well documented at Congressional hearings and in the press, is a reflection of conditions throughout the mailing community.  The Summer Sale proposed by the Postal Service provides a thoughtful and unique opportunity without an infusion of tax dollars to stimulate this important segment of our nation’s economy.  

Although it does not appear at this time that our company can take advantage of the in the 2009 sale, we believe it will lay a foundation for similar opportunities next year and beyond in which we will be better positioned to participate.

[NAME OF COMPANY] enthusiastically endorses the Summer Sale Program as proposed and urges the Commission to endorse the Summer Sale as submitted since many mailers have begun ordering supplies and product to take advantage of it.  Please include this letter in the public record for Docket No. R2009-3.

Sincerely

XX

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