Come see The 9 Immutable Laws of Social Media Marketing in Deerfield Beach Florida April 17th


This just in.  I will be presenting The 9 Immutable Laws of Social Media Marketing in Deerfield Beach Florida April 17th.  This event is a must see for all who practice social media marketing.  For more details click here

Do you want Jim Gilbert to present The 9 Immutable Laws of Social Media Marketing to your marketing team?  Use the contact form below…

 

 

Win at Social: Wrap Yourself Around An Issue and become a Social Media Marketing Thought Leader


Wrap yourself around an issue and become a social media marketing guru.

You don’t have to be a great writer to get social media attention. Just “own” another issue and you can make some hay for yourself. Its simple to do:

Step 1: Find an issue or topic you believe in, or are well versed in, and have an opinion you would like to share about the topic.

Step 2: Seek out articles about that topic.  Find them on Facebook, Linkedin, Google+, etc.  Twitter is the perfect channel for this!

Step 3: Share the article, with your comments.  Simple right?

More: There are two ways to share on your topic, “for” or “against”.  Sometimes disagreeing with the article can get you even more notoriety.  I don’t shy away from being controversial.  For example, when the U.S. Post Office starts in with their annual postage rates increases, my rants railing against the stupidity of the USPS get lots of attention.  As a marketing consultant who goes against the grain and uses direct mail often for clients (Note: Direct mail is NOT dead!  Its still as viable as ever if practiced correctly), being known as champion of direct mail marketers against the post office, shows people a lot about how I could help them if hired for a direct mail campaign.

Give it a try and let me know how you did.  Post a comment below.

Want a free marketing evaluation?  Gilbert Direct Marketing’s chief expertise is finding you new marketing revenue streams you can take to the bank.  Don’t leave revenue unrealized.  Let GDM help you take that revenue off the table!

Back by popular demand at the 2014 Direct Marketing Association #dma14 Conference


I love giving back to the marketing community.  I have had a wonderful career in direct marketing and believe heavily in paying it forward.  One of the ways I love to give is to do public speaking.

I was one of the early adopters of social media (started blogging in 2006) and some even say that I helped make Facebook Pages for Business what they are today with my approach to engagement via contests and product giveaways for my clients.

Today I am thrilled to announce that the Direct Marketing Association has invited me back to speak for DMA14 in San Diego in October; once again as part of their “back by popular demand” series.  Once again I am proud to say that my presentation, “The 9 Immutable Laws of Social Media Marketing” was one of the top 20 presentations at last years DMA Conference in Chicago.

Here is the message I just received from them:

Dear Jim,

Congratulations!

Your session, The 9 Immutable Laws of Social Media, was among the top 20 sessions at DMA2013. The programming team for DMA2014 would like to extend an invitation for you to speak at DMA2014 in San Diego, October 25–30, 2014.”

And here is a picture from the event last October:

Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing at #DMA13 in Chicago

Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing at #DMA13 in Chicago

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I love this title from Target Marketing Magazine: “12 Social Media Questions for a Real Direct Marketer”


Note from Jim Gilbert: Two weeks ago I did a webinar, “The 9 Immutable Laws of Social Media Marketing”, for Target Marketing Magazine for a “packed house”.  We had over 85 questions submitted during the webinar so we decided to turn the responses into a Target Marketing Article.  Here are a few of the questions, the answers can be found here.

1. How do you measure social media ROI?

2. We’re just launching a blog; what’s the best way to solicit feedback/interaction?

3. On social networks, we have a few really engaged customers who respond to posts, but overall most people are not engaged. How can we fix that?

View the additional 9 questions and their answers on the Target Marketing Website  here.

BTW, you can still see a replay of the webinar here.

Come see The 9 Immutable Laws of Social Media Marketing Live in Miami this Saturday


More info on Mashable’s Social Media Day Miami and the full schedule can be found here: http://miamisocialmedia.com/

Social media Day Miami 2012

A simple and basic social media marketing plan


This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company.  Want to get started in Social media marketing?  Start here…

 

The 9 Immutable Laws of Social Media Marketing – Presentation from #DMA2011


On October 5th I presented The 9 Immutable Laws of Social Media Marketing to a packed house at the Direct Marketing Association Annual Conference and Exhibition.  Here is the deck from that presentation.  I have some video and pictures I will clean up and post next.  Feel free to pass this presentation on.

Social Media for Non-Profit and other Marketers presentation for the Florida Direct Marketing Association


On Thursday 8/18/2011, I spoke at the Florida Direct Marketing Association’s annual Non-Profit Summit.  The subject, “Social Media for fun and Profit”.  Here is a the presentation for your review

How to Mess Up a Perfectly Good Customer Experience


As a marketer, you should be overly concerned about how your customers experience your brand, products and customer service. I evangelize how in the internet age it’s very easy for a company to wind up getting skewered via social media.

But all isn’t the same out there. I come across businesses daily who don’t have their proverbial act together. All could really learn some lessons on how customers must be king or else.

I love to go to the movies. The local theater I go to recently underwent a complete makeover, including new, wider reclining chairs; a bar with real food and alcoholic beverages; and more. This theater already had a really great loyalty program in place: it seemed for every couple of movies I went to, I wound up with a free ticket. Very cool!

Even more cool (guilty pleasure alert), it actually used real butter on its popcorn. Oh, and free refills. And it was never too crowded like the mega-giga-multiplex in town where you need a shuttle bus a la Disney to get from the parking lot to the theater.

Enter Frank Theatres a few short months ago and the mega-giga-multiplex doesn’t look so bad. It upped the price of a movie ticket by a few bucks, made it harder than winning the lottery to get a free ticket via its points-based loyalty program and in general tortured me as a customer by making the $6 popcorn nonrefillable. Now you have to buy the $7.50 size (maybe you city folks pay that for 30 cents of corn, oil and seasonings, but down south here that’s a big jump) in order to get refills. I’m pretty sure the $6 bag and the $7.50 bucket are about the same size, so why not just charge me $1.50 for a refill and stop with the subterfuge already.

I won’t even tell you about how customers are supposed to understand how to wait in one central line for the candy counter until the next person is called without any velvet ropes or a queue. Ridiculous! Is it one line or three lines? This is for sure going to turn into a fistfight one day soon because people try to form three lines only to be told they’re cutting the line.

The kicker: I took my family to the movies last weekend knowing I’d drop close to $100 for the latest 3-D flick (an additional $3 just to use the theater’s 3-D glasses), but I couldn’t even use a $100 bill. The girl at the ticket booth told me flatly, “We don’t take that, it’s our policy.”

So by now the moral of the story should be obvious — wait for the movie to come out on cable. Wait, that’s not it.

The moral is your customers have expectations. If you meet or beat those expectations, you’ll do well in business. If you don’t, there will likely be consequences — i.e., lost sales. Your customers are creatures of habit. They like their little creature comforts. If you take them away, they tend to get upset and take their business elsewhere.

So a note to Frank Theatres: This is the internet age. Get it together or deal with some very vocal customers who like what they like. If it’s going to take over another theater, keep the customs of that theater or risk losing business (or at least go with gradual change). It’s OK to add to a better user experience. Be careful that progress isn’t taking one step forward and two steps back.

How Integrating Social Media Into its Marketing Mix Brought The Fresh Diet Success


By Melissa Campanelli, from eMarketing and Commerce Magazine

Integrating social media into its marketing mix has helped drive revenue for The Fresh Diet, a gourmet diet delivery service established in 2005 that delivers freshly prepared meals and two snacks directly to its clients’ doors each day.

The Fresh Diet’s newly redesigned website makes it easy for visitors to engage in social media, which creates excitement for prospects coming to the site. “There are all kinds of chicklets on our homepage where we drive people to our social media sites and blog,” says Jim Gilbert , The Fresh Diet’s chief marketing officer and frequent eM+C contributor. “Then they can see what’s happening on our social media sites to get a sense of what their peers are saying about the company.”

What’s more, Gilbert says, “we know that once we have them on a social media site, we’re pretty good at drawing them out. We do a lot of contests and we have a lot of people who are very vocal. So we’re always doing fun and crazy contests there.”

A recent video contest The Fresh Diet launched on Facebook received 15 videos from customers that ranged from heartfelt to funny, Gilbert says. “One person who loves our cheesecake did a takeoff on ‘The Terminator,’ calling himself ‘The Cheesecakeator,’ and did a four-minute video on that.”

While social media creates excitement for The Fresh Diet, it also helps drive sales. “We know for a fact that every time we run a special on Facebook, people come out in droves and order,” Gilbert says.

Social media mix
To drive people to multiple channels, The Fresh Diet sometimes introduces a contest on Facebook designed to drive people to its blog. Or, it may use Twitter to promote its contests.

“Oftenimes, we use a combination of the three,” Gilbert says. “We drive people from the blog to Facebook, from Facebook to the blog, and Twitter to both places. We really believe that the more channels people are engaged in, the more likely they’ll be our better customers.”

The Fresh Diet also uses Facebook Ads, a tool that enables it to post display ads on targeted Facebook pages. In addition to Facebook Ads, The Fresh Diet has used paid celebrities (Lindsay Lohan, to name one) to tweet about its brand and drive people to its Facebook page. But that type of campaign can be expensive, Gilbert notes.

GrouponOpens in a new window, the deal-of-the-day website, is also part of The Fresh Diet’s marketing mix. The Fresh Diet is able to strategically select the areas that it wants to promote in — e.g., new cities where it will be offering its delivery service — via Groupon.

The Fresh Diet is in the process of creating a social media app that will allow it to push its members’ meal choices to their Facebook or Twitter streams at the appropriate times, enabling its customers’ friends and followers to get an idea of what the customers are eating.

“It will be a clickable link, so if a customer’s Facebook friends click on it, they’ll see a beautiful, full-color, professionally photographed image of the meal,” Gilbert says. “Taking it a step further, when The Fresh Diet customer’s friends or followers click on that link, the customer would get points or a reward.”

Marketing beyond social media
But The Fresh Diet doesn’t only use social media for marketing. It also sends monthly direct mailers to prospects, for example.

“We work with a top-notch list broker, RMI Direct MarketingOpens in a new window, and look for lists of people that have a certain amount of income, have proven that they’ve bought big and tall or plus-size items in the past, and are all direct mail responsive buyers,” Gilbert says.

The Fresh Diet has increased its direct mail circulation this year. “We started out mailing 50,00 to 100,000 pieces, but now we’re up to 500,000 at a clip,” Gilbert notes.

Email is also a big part of The Fresh Diet’s marketing mix. To help it acquire new customers, The Fresh Diet relies on two opt-in email lists: a referral list through Catalogs.comOpens in a new window and a list of people who are highly targeted, such as those who have gone to a specific diet company’s website and registered.

As for frequency, The Fresh Diet sends out an e-newsletter to customers and prospects at least once a month, and supplements that with an email campaign regularly. “I’d say we’re touching our customers via email on average about twice a month,” Gilbert says.

The Fresh Diet is currently in the process of creating tell-a-friend and upsell-type emails to go out once people come onboard as clients, Gilbert adds.

All of this activity has helped The Fresh Diet get more visitors to its website, social media sites and blogs. In fact, every single metric that the company measures is increasing, according to Gilbert.

“Our direct mail response rates have been going up, as are our customer retention rates,” Gilbert says. “We noticed early on this year that when we do a direct mail campaign, in a matter of days after their initial order, people literally come back and buy more. Everything seems to be firing on all cylinders.”

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