Posted on April 9, 2014 by Jim Gilbert
This is a few weeks old, but it still makes me angry.
The goal of marketers, and direct marketers in general is to use data to provide relevant offers to the right people at the right time. Data and databases are the tools us marketers use to ensure relevance!
Marketers have taken a big hit as the media picks up on big data and list/data brokers as the culprits in selling our information. Totally inflammatory in my opinion. And totally deflecting the subject from governmental use of data. Check out this piece from CBS 60 Minutes on “Data Brokers selling your personal information”.
Filed under: direct marketing | Tagged: 60 minutes data brokers, big data, data brokers, database marketing, direct marketing, list brokers, marketers | Leave a comment »
Posted on April 23, 2013 by Jim Gilbert
Not an official “rehearsed” promo video. This was the opening intro from last months FDMA event talking a bit about our 2013 goals, value proposition and socially driven website….
The Florida Direct Marketing Association is Florida’s premier education and networking trade organization; helping marketers enhance their careers since 1978.
More info, www.fdma.org
Filed under: direct marketing, direct marketing consultant | Tagged: business networking florida, direct marketing, fdma, Florida marketing, marketing education florida, online marketing education | Leave a comment »
Posted on May 16, 2011 by Jim Gilbert
Despite my love/hate relationship with the US Post Office I still get quoted from time to time. Check out this quote about how I built The Fresh Diet’s direct mail program.
Filed under: Catalog Marketing Tips, direct marketing, mail order | Tagged: direct mail, direct marketing, linkedin, mail order, The Fresh Diet | Leave a comment »
Posted on March 1, 2011 by Jim Gilbert
Some years ago I worked for a clothing cataloger that offered a no strings attached, lifetime money back guarantee. Occasionally we received a tattered well used article of clothing back 2-3 years later, but mostly the guarantee worked for us. We were pioneering organic fiber fashion and as a company wanted to do everything we could in order to reduce the risk that could have a negative effect on a purchasing decision.
A good solid guarantee is an important part of the selling process. It tells the consumer that you stand behind your products and you are truly focused on your customers needs. Showing your guarantee prominently on your website and your catalogs makes good sense, and in my opinion should be heavily promoted as part of your offer.
Also in my opinion, and I cannot stress this enough in the age of social media, is for management to offer the best possible guarantee they can, and then back it unconditionally.
Take a look at your company’s warrantee. Is it clear, simple and to the point? If not then simplify it. Make it so easy even a child can understand it. Why? The internet and social media are the great equalizers and simple things like upsetting a customer with a hard to understand guarantee, will wind up being tweeted, Yelped and status updated.
Filed under: CRM, Customer Service | Tagged: direct marketing, linkedin, mail order, marketing, Product warranties | Leave a comment »