Win at Social: Wrap Yourself Around An Issue and become a Social Media Marketing Thought Leader


Wrap yourself around an issue and become a social media marketing guru.

You don’t have to be a great writer to get social media attention. Just “own” another issue and you can make some hay for yourself. Its simple to do:

Step 1: Find an issue or topic you believe in, or are well versed in, and have an opinion you would like to share about the topic.

Step 2: Seek out articles about that topic.  Find them on Facebook, Linkedin, Google+, etc.  Twitter is the perfect channel for this!

Step 3: Share the article, with your comments.  Simple right?

More: There are two ways to share on your topic, “for” or “against”.  Sometimes disagreeing with the article can get you even more notoriety.  I don’t shy away from being controversial.  For example, when the U.S. Post Office starts in with their annual postage rates increases, my rants railing against the stupidity of the USPS get lots of attention.  As a marketing consultant who goes against the grain and uses direct mail often for clients (Note: Direct mail is NOT dead!  Its still as viable as ever if practiced correctly), being known as champion of direct mail marketers against the post office, shows people a lot about how I could help them if hired for a direct mail campaign.

Give it a try and let me know how you did.  Post a comment below.

Want a free marketing evaluation?  Gilbert Direct Marketing’s chief expertise is finding you new marketing revenue streams you can take to the bank.  Don’t leave revenue unrealized.  Let GDM help you take that revenue off the table!

Back by popular demand at the 2014 Direct Marketing Association #dma14 Conference


I love giving back to the marketing community.  I have had a wonderful career in direct marketing and believe heavily in paying it forward.  One of the ways I love to give is to do public speaking.

I was one of the early adopters of social media (started blogging in 2006) and some even say that I helped make Facebook Pages for Business what they are today with my approach to engagement via contests and product giveaways for my clients.

Today I am thrilled to announce that the Direct Marketing Association has invited me back to speak for DMA14 in San Diego in October; once again as part of their “back by popular demand” series.  Once again I am proud to say that my presentation, “The 9 Immutable Laws of Social Media Marketing” was one of the top 20 presentations at last years DMA Conference in Chicago.

Here is the message I just received from them:

Dear Jim,

Congratulations!

Your session, The 9 Immutable Laws of Social Media, was among the top 20 sessions at DMA2013. The programming team for DMA2014 would like to extend an invitation for you to speak at DMA2014 in San Diego, October 25–30, 2014.”

And here is a picture from the event last October:

Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing at #DMA13 in Chicago

Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing at #DMA13 in Chicago

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The 9 Immutable Laws of Social Media Marketing – Presentation from #DMA2011


On October 5th I presented The 9 Immutable Laws of Social Media Marketing to a packed house at the Direct Marketing Association Annual Conference and Exhibition.  Here is the deck from that presentation.  I have some video and pictures I will clean up and post next.  Feel free to pass this presentation on.

Thanks for coming to my presentation at WordCamp Miami


Update: The slides from my WordCamp Miami Presentation are up here: http://bit.ly/axONf8

Update 2: The 9 Immutable Laws of Social Media Marketing presentationI promised is available here: http://bit.ly/9SMMLaws

Thanks to all of you who attended my session at WordCamp Miami, I want to offer a hearty thank you for your listening and support.  Speaking in front of an audience is collaborative experience and much like a musician, the speaker feeds off of the audiences energy.  For lack of a better term, you guys felt great!

Post your comments below for a copy of “The 9 Immutable Laws of Social Media Marketing”.

Jim Gilbert Presenting at WordCamp Miami 2010

Jim Gilbert Presenting at WordCamp Miami 2010

Blog as your marketing center - The Engagement Cycle

Blog as your marketing center - The Engagement Cycle

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