See Jim Gilbert Present “The 9 Immutable Laws of Social Media Marketing as Mashable’s Social Media Day Miami #‎SMDAYMIA‬ Tomorrow

Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing at #DMA13 in Chicago

Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing at #DMA13 in Chicago

I am speaking tomorrow in Miami at Social Media Day! 3:30. Se you there: If you missed the chance to see the 9 Immutable Laws of Social Media Marketing when I presented to The Florida Direct Marketing Association, here is your chance :). See you there… ‪#‎SMDAYMIA‬

Want Gilbert Direct Marketing to Present The 9 Immutable Laws of Social Media Marketing to your organization or Business?  Use the form below to contact us…

Recap: Jim Presenting The 9 Immutable Laws of Social Media Marketing for the Florida Direct Marketing Association

Here is a short pictorial of Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing for the Florida Direct Marketing Association on April 17th 2014.

Want Gilbert Direct to present The 9 Immutable Laws to your group or organization?  Email Jim Gilbert, CEO at, or use the contact form below…

CBS 60 Minutes and Data Brokers Selling Your Data: What Data Marketing Is Really About

This is a few weeks old, but it still makes me angry.

The goal of marketers, and direct marketers in general is to use data to provide relevant offers to the right people at the right time. Data and databases are the tools us marketers use to ensure relevance!

Marketers have taken a big hit as the media picks up on big data and list/data brokers as the culprits in selling our information. Totally inflammatory in my opinion. And totally deflecting the subject from governmental use of data.  Check out this piece from CBS 60 Minutes on “Data Brokers selling your personal information”.


Come see The 9 Immutable Laws of Social Media Marketing in Deerfield Beach Florida April 17th

This just in.  I will be presenting The 9 Immutable Laws of Social Media Marketing in Deerfield Beach Florida April 17th.  This event is a must see for all who practice social media marketing.  For more details click here

Do you want Jim Gilbert to present The 9 Immutable Laws of Social Media Marketing to your marketing team?  Use the contact form below…



Win at Social: Wrap Yourself Around An Issue and become a Social Media Marketing Thought Leader

Wrap yourself around an issue and become a social media marketing guru.

You don’t have to be a great writer to get social media attention. Just “own” another issue and you can make some hay for yourself. Its simple to do:

Step 1: Find an issue or topic you believe in, or are well versed in, and have an opinion you would like to share about the topic.

Step 2: Seek out articles about that topic.  Find them on Facebook, Linkedin, Google+, etc.  Twitter is the perfect channel for this!

Step 3: Share the article, with your comments.  Simple right?

More: There are two ways to share on your topic, “for” or “against”.  Sometimes disagreeing with the article can get you even more notoriety.  I don’t shy away from being controversial.  For example, when the U.S. Post Office starts in with their annual postage rates increases, my rants railing against the stupidity of the USPS get lots of attention.  As a marketing consultant who goes against the grain and uses direct mail often for clients (Note: Direct mail is NOT dead!  Its still as viable as ever if practiced correctly), being known as champion of direct mail marketers against the post office, shows people a lot about how I could help them if hired for a direct mail campaign.

Give it a try and let me know how you did.  Post a comment below.

Want a free marketing evaluation?  Gilbert Direct Marketing’s chief expertise is finding you new marketing revenue streams you can take to the bank.  Don’t leave revenue unrealized.  Let GDM help you take that revenue off the table!

Back by popular demand at the 2014 Direct Marketing Association #dma14 Conference

I love giving back to the marketing community.  I have had a wonderful career in direct marketing and believe heavily in paying it forward.  One of the ways I love to give is to do public speaking.

I was one of the early adopters of social media (started blogging in 2006) and some even say that I helped make Facebook Pages for Business what they are today with my approach to engagement via contests and product giveaways for my clients.

Today I am thrilled to announce that the Direct Marketing Association has invited me back to speak for DMA14 in San Diego in October; once again as part of their “back by popular demand” series.  Once again I am proud to say that my presentation, “The 9 Immutable Laws of Social Media Marketing” was one of the top 20 presentations at last years DMA Conference in Chicago.

Here is the message I just received from them:

Dear Jim,


Your session, The 9 Immutable Laws of Social Media, was among the top 20 sessions at DMA2013. The programming team for DMA2014 would like to extend an invitation for you to speak at DMA2014 in San Diego, October 25–30, 2014.”

And here is a picture from the event last October:

Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing at #DMA13 in Chicago

Jim Gilbert Presenting The 9 Immutable Laws of Social Media Marketing at #DMA13 in Chicago


I love this title from Target Marketing Magazine: “12 Social Media Questions for a Real Direct Marketer”

Note from Jim Gilbert: Two weeks ago I did a webinar, “The 9 Immutable Laws of Social Media Marketing”, for Target Marketing Magazine for a “packed house”.  We had over 85 questions submitted during the webinar so we decided to turn the responses into a Target Marketing Article.  Here are a few of the questions, the answers can be found here.

1. How do you measure social media ROI?

2. We’re just launching a blog; what’s the best way to solicit feedback/interaction?

3. On social networks, we have a few really engaged customers who respond to posts, but overall most people are not engaged. How can we fix that?

View the additional 9 questions and their answers on the Target Marketing Website  here.

BTW, you can still see a replay of the webinar here.

Website Goal? 6 Tips for ALL Ecommerce Companies to Capture EVERY Visitor to Your Website…

One of the universal truths I see is a lack of understanding by many marketers, from newbie to experienced, of what their website is really for. I know, I know, marketers always say the right thing: It’s about conversion. When I look at their website and ask them what their site conversion rate is, I hear them proudly state, “I convert 2 percent, look how good I’m doing!” (And of course some marketers don’t even know what their site conversion rate is.)

Here’s a better goal: Click here to see the full article on Retail Online Integration Magazine’s site.

Want more info on Gilbert Direct Marketing, including a FREE website review?  Use the form below…

7 Must-Follow Tips from Apple’s Customer Care Playbook

So I’m sitting on a hard wooden seat in my local Apple store waiting patiently. It had been a half-hour since I was politely shown to a waiting area while the large crowd buzzed around me. Twice an Apple rep came over to apologize for my wait. Her apology felt sincere, like she actually cared that I was waiting and inconvenienced. Another point scored for Apple — sincerity.

Which is when it hit me. In any other store, I’d be cursing under my breath, impatient as heck, demanding to be served.

So why was I being patient? What I came up with is this… (click here to read more on the Retail Online Integration Magazine site)