Posted on May 30, 2013 by Jim Gilbert
So I’m sitting on a hard wooden seat in my local Apple store waiting patiently. It had been a half-hour since I was politely shown to a waiting area while the large crowd buzzed around me. Twice an Apple rep came over to apologize for my wait. Her apology felt sincere, like she actually cared that I was waiting and inconvenienced. Another point scored for Apple — sincerity.
Which is when it hit me. In any other store, I’d be cursing under my breath, impatient as heck, demanding to be served.
So why was I being patient? What I came up with is this… (click here to read more on the Retail Online Integration Magazine site)
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Posted on May 23, 2013 by Jim Gilbert
Check it out. Check out the article here
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Posted on April 23, 2013 by Jim Gilbert
Not an official “rehearsed” promo video. This was the opening intro from last months FDMA event talking a bit about our 2013 goals, value proposition and socially driven website….
The Florida Direct Marketing Association is Florida’s premier education and networking trade organization; helping marketers enhance their careers since 1978.
More info, www.fdma.org
Filed under: direct marketing, direct marketing consultant | Tagged: business networking florida, direct marketing, fdma, Florida marketing, marketing education florida, online marketing education | Leave a comment »
Posted on April 22, 2013 by Jim Gilbert
Important information to act on now. (thanks to our friends at ACMA for allowing us to share this)
Urgent Industry Alert:
CEOs, Presidents: Last Call To Make A Difference;
Contact Your Senators Monday
Dear Catalog Industry Executive:Whether you wrote last week or didn’t get a chance to yet, the Senate is scheduled to take action today
. The Marketplace Fairness Act
will definitely cost you money and could potentially ruin your catalog business. The industry needs all C-level executives to call to Senate offices right away. Let’s light up the lines. It will influence the result, especially if they know you – but call either way. This is our last chance to make a difference. Do not delay. For starters, please check out this editorial
in today’s Wall Street Journal
, as it can greatly help our cause and yours when you make your calls.Click on each title below for all the important tools you’ll need:
to review the details ACMA distributed in our alert from Friday
Last and not least
, we are working round-the-clock coordinating industry efforts, so we need to hear from you too. Please use the following address to let us know which actions you take: firstname.lastname@example.org
Filed under: cataloging, direct marketing, mail order, Mail order marketing | Tagged: catalog tax, ecommerce tax, internet tax, sales tax | Leave a comment »