7 Must-Follow Tips from Apple’s Customer Care Playbook


So I’m sitting on a hard wooden seat in my local Apple store waiting patiently. It had been a half-hour since I was politely shown to a waiting area while the large crowd buzzed around me. Twice an Apple rep came over to apologize for my wait. Her apology felt sincere, like she actually cared that I was waiting and inconvenienced. Another point scored for Apple — sincerity.

Which is when it hit me. In any other store, I’d be cursing under my breath, impatient as heck, demanding to be served.

So why was I being patient? What I came up with is this… (click here to read more on the Retail Online Integration Magazine site)

My Article made it to the Target Marketing Magazine Home Page as Top Article…


Check it out.  Check out the article here

Jim-on-Target-marketing-home-page

Me (Jim Gilbert, Florida Direct Marketing Association President) discussing FDMA’s 2013 Value Prop changes


Not an official “rehearsed” promo video. This was the opening intro from last months FDMA event talking a bit about our 2013 goals, value proposition and socially driven website….

The Florida Direct Marketing Association is Florida’s premier education and networking trade organization; helping marketers enhance their careers since 1978.

More info, www.fdma.org

Help stop the internet sales tax…


Important information to act on now.  (thanks to our friends at ACMA for allowing us to share this)

Urgent Industry Alert:
CEOs, Presidents: Last Call To Make A Difference;
Contact Your Senators Monday

Dear Catalog Industry Executive:Whether you wrote last week or didn’t get a chance to yet, the Senate is scheduled to take action today. The Marketplace Fairness Act will definitely cost you money and could potentially ruin your catalog business. The industry needs all C-level executives to call to Senate offices right away. Let’s light up the lines. It will influence the result, especially if they know you – but call either way. This is our last chance to make a difference. Do not delay. For starters, please check out this editorial in today’s Wall Street Journal, as it can greatly help our cause and yours when you make your calls.Click on each title below for all the important tools you’ll need:

Click here to review the details ACMA distributed in our alert from Friday
Last and not least, we are working round-the-clock coordinating industry efforts, so we need to hear from you too. Please use the following address to let us know which actions you take: action@catalogmailers.org.
Sincerely,

Hamilton Davison
President & Executive Director
American Catalog Mailers Association
www.catalogmailers.org
hdavison@catalogmailers.org

Advertising on your head? (I was quoted in this article on Huffington Post


 

No matter what you think of this method of advertising, it certainly is unique.  I was interviewed for this article about one of my former clients, DeliverLean using Mohawk Gaz to advertise their business on his head.  So what do you think of this?  Effective?  Read the article for my opinion: Click here

Mohawk Gaz image, from article in Sun Sentinel and Huffington Post

Come see The 9 Immutable Laws of Social Media Marketing Live in Miami this Saturday


More info on Mashable’s Social Media Day Miami and the full schedule can be found here: http://miamisocialmedia.com/

Social media Day Miami 2012

A simple and basic social media marketing plan


This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company.  Want to get started in Social media marketing?  Start here…

 

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