Posted on April 9, 2014 by Jim Gilbert
This is a few weeks old, but it still makes me angry.
The goal of marketers, and direct marketers in general is to use data to provide relevant offers to the right people at the right time. Data and databases are the tools us marketers use to ensure relevance!
Marketers have taken a big hit as the media picks up on big data and list/data brokers as the culprits in selling our information. Totally inflammatory in my opinion. And totally deflecting the subject from governmental use of data. Check out this piece from CBS 60 Minutes on “Data Brokers selling your personal information”.
Filed under: direct marketing | Tagged: 60 minutes data brokers, big data, data brokers, database marketing, direct marketing, list brokers, marketers | Leave a comment »
Posted on May 31, 2013 by Jim Gilbert
As President of the Florida Direct Marketing Association (www.fdma.org) I love to officiate over our monthly events. My favorite part of leading? Doing raffles and giveaways. Here I am giving away a $50 gift certificate to our host location Paragon Theaters.
Filed under: direct marketing | Tagged: fdma, Florida Direct Marketing Association, Gilbert Direct Marketing, Jim Gilbert, Jim Gilbert Direct Marketing | Leave a comment »
Posted on May 31, 2013 by Jim Gilbert
One of the universal truths I see is a lack of understanding by many marketers, from newbie to experienced, of what their website is really for. I know, I know, marketers always say the right thing: It’s about conversion. When I look at their website and ask them what their site conversion rate is, I hear them proudly state, “I convert 2 percent, look how good I’m doing!” (And of course some marketers don’t even know what their site conversion rate is.)
Here’s a better goal: Click here to see the full article on Retail Online Integration Magazine’s site.
Want more info on Gilbert Direct Marketing, including a FREE website review? Use the form below…
Filed under: CRM, direct marketing | Tagged: advertising, conversion rate, customer service CRM, ecommerce, Gilbert Direct Marketing, internet, Jim Gilbert, Jim Gilbert Direct Marketing, marketing, web marketing | Leave a comment »
Posted on May 30, 2013 by Jim Gilbert
So I’m sitting on a hard wooden seat in my local Apple store waiting patiently. It had been a half-hour since I was politely shown to a waiting area while the large crowd buzzed around me. Twice an Apple rep came over to apologize for my wait. Her apology felt sincere, like she actually cared that I was waiting and inconvenienced. Another point scored for Apple — sincerity.
Which is when it hit me. In any other store, I’d be cursing under my breath, impatient as heck, demanding to be served.
So why was I being patient? What I came up with is this… (click here to read more on the Retail Online Integration Magazine site)
Filed under: direct marketing | Tagged: apple, CRM, Customer Service, Jim Gilbert | Leave a comment »
Posted on May 23, 2013 by Jim Gilbert
Check it out. Check out the article here
Filed under: direct marketing | Leave a comment »
Posted on April 23, 2013 by Jim Gilbert
Not an official “rehearsed” promo video. This was the opening intro from last months FDMA event talking a bit about our 2013 goals, value proposition and socially driven website….
The Florida Direct Marketing Association is Florida’s premier education and networking trade organization; helping marketers enhance their careers since 1978.
More info, www.fdma.org
Filed under: direct marketing, direct marketing consultant | Tagged: business networking florida, direct marketing, fdma, Florida marketing, marketing education florida, online marketing education | Leave a comment »
Posted on April 22, 2013 by Jim Gilbert
Important information to act on now. (thanks to our friends at ACMA for allowing us to share this)
Urgent Industry Alert:
CEOs, Presidents: Last Call To Make A Difference;
Contact Your Senators Monday
Dear Catalog Industry Executive:Whether you wrote last week or didn’t get a chance to yet, the Senate is scheduled to take action today
. The Marketplace Fairness Act
will definitely cost you money and could potentially ruin your catalog business. The industry needs all C-level executives to call to Senate offices right away. Let’s light up the lines. It will influence the result, especially if they know you – but call either way. This is our last chance to make a difference. Do not delay. For starters, please check out this editorial
in today’s Wall Street Journal
, as it can greatly help our cause and yours when you make your calls.Click on each title below for all the important tools you’ll need:
to review the details ACMA distributed in our alert from Friday
Last and not least
, we are working round-the-clock coordinating industry efforts, so we need to hear from you too. Please use the following address to let us know which actions you take: firstname.lastname@example.org
Filed under: cataloging, direct marketing, mail order, Mail order marketing | Tagged: catalog tax, ecommerce tax, internet tax, sales tax | Leave a comment »