The Postal Regulatory Commission Denied the Postal increase. Read about it here
We at Gilbert Direct Marketing, applaud the PRC for denying the exigent postal rate case. As I have said before every penny direct marketers have to spend on direct mail, with it’s biggest expense already postage, we have to add 2 cents of revenue to cover the increased costs.
Despite its negative image lately, mostly fostered by environmentalists and internet marketers, direct mail remains a highly targetable and enormously profitable marketing channel. Presently I have clients who are seeing ROI in the range of 6 to 1.
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