U.S. Post Office plans another Summer direct mail sale: details…


This is from the Direct Marketing Association website.

At MTAC yesterday, Tom Foti, USPS Marketing Manager described the 2010 Summer Sale. The sale will cover a 5-month period with the sale period starting July 1 thru Sept 30. June and October will be control months. A 30 percent rebate on incremental volume will be offered above a baseline. The sale is for Standard Mail letters and flats only. The customer’s baseline will equal Same Period Last Year (SPLY) numbers plus 5 percent. A downward adjustment will occur if June and October volume is below baseline. To be eligible, a customer has mailed over 360K Standard Mail pieces from July 1 thru Sept 30 2009. According to Foti, there are approximately 3,525 customers eligible or 67 percent of Standard Mail volume. Mail Service Providers are not eligible to participate.

USPS Timeline:

File notice with PRC (late Feb)

Invitation to participate mailed (early Mar)

Customers register online and certify agreement with threshold volume on-line for program participation (Mar-May)

PRC decision (mid-April)

Sale period (July through Sept)

Rebates to customer accts (Dec 2010- Jan 2011)

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  1. […] More:  U.S. Post Office skeleton an additional Summer approach mail sale: sum … […]

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