Article on the power of direct mail from Wall Street Journal


In keeping with my theme that direct mail as a medium is still very much viable and alive, check out this article from The Wall Street Journal. It might have an idea or two for a promotion you could use as well.

The article is called: Firms Hold Fast to Snail Mail Marketing – Despite Prevalence of Digital Media, Entrepreneurs Find Old Fashioned Direct Mailings Still Key to Winning Customers

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One Response

  1. Another take on the question that won’t go away: “Is direct mail dead?”

    http://www.kenburnett.com/BlogIsdirectmaildead.html

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