NEWS: Jerry Bernhart Executive Recruiter to Moderate Popular Tweetchat Jobs Forum


Multichannel marketing recruiter Jerry Bernhart has announced that he will be hosting a second Tweetchat on DM Jobs soon after the New Year

The online session allows participants, through the popular social media network Twitter, to exchange job leads, ask questions, share ideas and get advice on all things related to digital and direct marketing hiring and employment.

“We’ve decided to host another session in response to a large number of requests we’ve received since our fist session last August, ” said Jerry Bernhart, Principal of Bernhart Associates Executive Search, LLC, in a statement. “There are still many unemployed direct marketers out there who could use all the help they can get.”

For those unfamiliar with Tweetchat, Bernhart describes it as “texting on steroids,” allowing an unlimited number of participants in a confidential forum to exchange informational tweets with one another almost instantaneously on a common topic. Bernhart said this session, like the first, will be open to any and all areas related to hiring and employment in digital and direct marketing, including job leads, resume preparation, interviewing tips, salaries, job offers, finding candidates, counteroffers, job descriptions and sources of hire. It also allows Tweetchatters to share links just like they would with one another on Twitter.

“This is also an excellent opportunity for employers to advertise open positions, ” said Bernhart. “There will be a ready audience of motivated and experienced job hopefuls, and if they’re not the right candidates they might know someone who is.”

The Bernhart Tweetchat will take place Sunday, January 10, at 8 pm Eastern time. All that is needed to participate is a Twitter account. To join the session, go toTweetchat.com, sign in with your Twitter username and password, enter DMCareers in the “enter hashtag to follow” box, then click on “Go” which will take you to the DMCareers chat room.

Visit the Bernhart Executive Recruiters website at www.bernhart.com

A farewell to 2009, long live 2009!


Dear friends and readers,

I wanted to take this opportunity to wish you and your families a happy and healthy holiday season, and a great new year.

Personally, I’m glad that 2009 is coming to a rapid close. As the saying goes, “May you live in interesting times.” This year was certainly interesting. In fact, I can’t recall being bored for one minute in 2009. Instead, I was challenged to do my best for my company and clients. While I don’t like to admit this publicly, I actually enjoyed this last year.  And sure it was hard work, but it was totally fulfilling.  My blog took off (much to my amazement), I got to do some great lectures for the Florida DMA (became a board member there too), started two linkedin groups that took off, and in general made money for my clients in a “hard” year.

While I stayed glued to CNBC and the markets, I stayed positive in the first half of the year.  I think the economy may be coming back, but in truth it’s just a guess (I’m no expert) and wouldn’t be surprised if there was a major correction in early 2010.

But I digress.  I feel lucky.  I feel thankful.  And I wish the same for you!  May 2010 be your greatest year ever!

Us marketers will be presented with many challenges as they enter 2010, but many opportunities as well. I look forward to reporting and providing my opinions on opportunities for you as direct marketers to take to the bank in 2010.

The 9 Immutable Laws of Social Media Marketing


“What can I expect from social media?”

“What kind of return on investment will I get?”

“I tried social media and got no customers!”

These are the kinds of questions and responses I hear daily in my conversations with clients both present and potential about social media. Often I tell folks to set and manage expectations correctly and that social media marketing is not a play if you are looking for immediate gratification.  I also tell state that social media is one of the tools in your marketing kit and it should fit strategically into your overall marketing plan.

From these conversations I’ve come up with a set of nine laws of social media to provide all marketers with proper expectations.

1. Brand + time = revenue. The more time consumers spend with your brand and products, the more likely they are to buy. Engaging customers or prospects in social media channels increases brand/time.

2Brand + channels = revenue. The more channels in which consumers interact with your brand, the more likely they’ll buy. Offering multiple engagement channels allows for consumer self-selection of preferred channels. Being in the right social media channels based on your market increases channel interaction.

3Brand + time + channels = advocates. Consumers spending time in multiple channels breeds customers more likely to become brand advocates and influencers. This is the new multichannel marketing model for the 21st century. Social media creates brand advocates and turns peers into your best salespeople.

4. Exponential search factor. Social media increases your search engine rankings and, when combined with your website, drives additional traffic via organic search.

5. The newfangled customer service factor. Consumers choose their contact preferences. Brands that don’t have multiple channels for customer service risk losing customers. Consumers expect instant gratification, and social media delivers.

6Behind-the-scenes factor. People don’t buy from brands; they buy from people. Social media puts a human face on the faceless corporate entity. Social media’s biggest opportunity is to allow people to connect with your employees as peers.

7. Trust is the new black. If done correctly, the aforementioned laws allow consumers to build or rebuild trust. Social media harkens back to the days of the corner store where consumers and brands had a cordial relationship. Social media builds relationships over time.

8. The reputation factor. Whether you like it or not, consumers are talking about your brand. Social media is the great neutralizer. It allows you to seek out negatives and turn them into positives via reputation management and communications.

9. The time spent factor. Customers aren’t always ready to buy. Social media prepares customers with all of the above over time.

Note from Jim.  This article was originally written for eMarketing and Commerce Magazine.  Click here for the original I wrote

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