Note from Jim. This week marks my 3 year anniversary of my column for All About ROI (formerly Catalog Success) magazine. Here is the anniversary article. Hope you enjoy my favorites “best of” articles referenced.
Three years and 75,000 words later…
Friends and readers: With this column I hit a milestone, the three-year anniversary of my weekly column for All About ROI (formerly Catalog Success). At roughly 500 words per column, I’ve written nearly 75,000 words on various aspects of direct marketing in the last three years. Wow!
I want to thank you, my readers, for your attention and interest over the last three years. I also want to thank you for the many emails you’ve sent me behind the scenes. Your comments, kudos and even criticisms have helped this column grow (and me grow as a writer and consultant). I thank you as well for your comments on my weekly articles.
That said, I’m rededicating myself to continuing to provide you the information, news and unique opinions on all that’s happening in direct and retail marketing in the coming years.
But before moving forward, I wanted to take a look back at some of my more memorable columns of the past three years with some thoughts sprinkled here and there on how they relate to today’s environment.
Along the way I’ve written about circulation planning, customer service, increasing sales and average order sizes, managing call centers properly, and I even yelled at the folks in the C-suite more than a few times. For a full listing of all my columns, check out the All About ROI archives.
Thanks again for reading. I know your time is limited, and I truly appreciate that you find time in your busy day to read my column. Check back next week for a look at how your company can best add low-cost video to its marketing mix.